Alain Moncade, Master of the Arts

An art dealer Alain Moncade does not deny being, particularly as solid graduate academic training in Art Studies in Rome supports his daily activities.

« At that time, I regularly attended painting workshops, art restoration workshops and framing workshops while I painted and sold my paintings ». In the sixties, back on the Côte d'Azur, the modern figurative art enthusiast gave his native town, Toulon, its first art gallery. The adventure begins as painting looses an imaginative. The years go by after having trained, sensitised and informed the public; success settles in and remains.

The Master of the Arts becomes a businessman and opens La Galerie du Théâtre in Geneva in 1976. His team of painters agrees to follow suit, move to this international city where the competition is fierce. The challenge meets the idea Alain Moncade has of his trade: promoting creators in a competitive environment.

In 1983, he passes the torch to an assistant director and opens a new gallery in Montréal. Galerie de l’Isle sees the day, facing the Montréal Museum of Fine Arts. It grows over the years, with patience, loyalty and shared trust between artists, dealer and art enthusiasts. « Our trade can only be seriously considered with long-term perspective. Obviously a good investment can only flourish from one generation to another. Great collections were built over time. »

Louis Duvernois said: « The great mystery of painters selected by Alain Moncade is seduction, after having perhaps shocked enthusiasts who, intrigued by this force, this communication between the piece and themselves become mesmerized by indescribable magic. Therein lies the secret of the imaginative genius. » Alain Moncade said: « Many of my painters are represented in the greatest galleries of the world, that is a reassuring argument for a clientele made of private persons and large companies. A gallery director can of course, make a mistake, but many directors on as many continents, I don't think so! » That is the secret of a 40-year success, 20 of which in North America.

Galerie de l'Isle in Montréal (photo)